Did Anyone Else Notice Amazon Just Launched A Hard Bundled Music Phone?

Amazon’s long anticipated Fire smartphone was launched to much fanfare last night and includes a host of features designed to make it stand out from the pack.  But one detail that seems to have slipped beneath the radar is that, for now at least, it includes a year long access to Amazon Prime, which following last week’s music announcement, includes free access to an ad-free on demand streaming music service.

What this means is that Amazon have launched a smartphone that gives you a year’s worth of unlimited free music.  Six years ago when Nokia tried to do the same with Comes With Music the concept was ground breaking and looked set to change the future of digital music.  But Nokia’s flawed implementation of the proposition scared most of the marketplace away from the device bundle model.  Beyond Oblivion nearly made it work before folding, and its subsequent offspring Boinc and Yonder are each still trying to prove the model.  Rok Mobile are another new entrant.

I still maintain that the device bundle is the best way Apple can extract full value from its recently acquired Beats Music asset but for now all eyes will be on Amazon to see if the model is finally ready for prime time (pun sort of intended) now that it has been sneaked in through the back door.

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3 thoughts on “Did Anyone Else Notice Amazon Just Launched A Hard Bundled Music Phone?

  1. This bundle is a limited offer and as such won’t prove much at all – because it’s basically a bit of sales promotion.

    Handset manufacturers use all sorts of tricks to get you to consider their phone, much money is spent on lowering your tariff if you buy a certain handset for instance but also gifts and promotions with purchase are commonplace, all funded by the handset manufacturer.

    So customers are not opting for a hard bundled music phone at a ‘market’ price (as was the case with Nokia). They are opting for a limited offer at a knock-down price.

  2. I think you’ll find that Amazon’s license terms tell a different story….

  3. The Achilles Heel in this offering appears to be the lack of music available on Amazon Prime Music – less than 4% of the music content provided by many of the more established players in the streaming business. Quality is, of course, more important than quantity, and it remains to be seen how wide and deep Amazon’s catalogue will be. It is already reported that Prime Music will “omit most new releases” (New York Times). Amazon claims that the Prime Music library will grow – but by how much?

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