The much trumpeted launch of Coke’s new music download service was as flat as a can of Coke that’s been left open over night. Besides the much publicised technical problems the service leaves much to be desired. Although it is touted as an a la carte download service, you still have to go through the process of subscribing (to buy your ‘credits’) and, most importantly, few of the tracks allow portability. What is the point of an a la carte download service if you are not allowed to transfer to a portable device?
Unfortunately Coke’s services is just more of the same and shows just how far behind the curve Europe’s online services still are.