As the dust begins to settle around the European iTunes Store launch it is becoming clear that Apple won’t need to do much marketing. With the amount of column inches dedicated to the service (the vast majority of which are positive) all Apple need to do is sit back and let the media advertise the store for them!
It seems that the 700 000 tracks per country is becoming a key talking point. To have that sort of number (even without all independent labels yet on board) is the sign of extensive catalogues and consumer choice. That sort of catalogue depth is what is required to allow legitimate services to compete with the illegal services.
In a related move, OD2’s 1 penny stream is an innovative and welcome addition to the market. This not only gives OD2 a competitive differentiation but also provides consumers with a different choice of music consumption model.