Major Success for Wippit

Its good to see UK digital music stalwart Wippit finally get UMG and WMG, so that it can now offer content from all the majors. Wippit have stuck through thick and thin in their bid to get major label content and they are a valuable part of the digital music landscape. However, they may be a victim of their own licensing success – there is a risk that their ‘Easy Jet for the iPod crowd’ customers might be put off by the fact that they can’t play major label WMA content on their iPods…