When the Artist Calls the Tune…

The Arctic Monkeys are on course to smash the UK record for number of sales of a debut album, with over 100,000 copies sold in the first day alone. All of which goes to show the accumulative power of ‘buzz’: from having mobilized their fan base via email and online forums to help ensure their debut single hit the number one spot the band of managed to create a self perpetuating wave of hype that everyone wants to be part of, in turn of course, adding to the momentum. Event the BBC News at 10 even took the band up on their invitation to cover one of their gigs yesterday.

Welcome to the generation of the (multi)media savvy artist that can play the media just as well as the media plays it…