BBC iPlayer is GO!

The BBC today launches their long awaited iPlayer online catch-up TV offering.

The UK is at the forefront of TV broadcaster online initiatives, with the BBC following Channel 4 into the market and accompanied by ITV and Sky. Of course all these broadcasters are trying to get a share of the burgeoning European online video audience, which Jupiterís latest research shows to have grown by 80 percent between September and April. See this report for more details.

Also for more details on the iPlayer initiative see this report

For understanding the European YouTube audience see this report

And for understanding the growing importance of the 2nd screen in European media consumption see this report.

If you are a journalist and want to have access to research for a story on this topic or to talk to an analyst then email PRESSEUROPE AT JUPITERREESEARCH.COM

If you download the iPlayer, just beware of your Internet connection: as with Channel 4ís 4OD service it is underpinned by Kontikiís P-to=P technology which will mean that youíll probably be uploading content even when you donít realize it.