Apple’s iTunes store has hit the 3 billion downloads mark, and in doing so indicates something of an acceleration in global download rates. The two billion mark was hit in January and the monthly download rate is up from approx 120 million to close to 150 million. All of which has to be encouraging for the broader digital music market. Up until this year iTMS was performing solidly rather than spectacularly. These numbers indicate that is beginning to change. Not to the extent that iTMS will stop being the poor relation of the iPod, but it’s a step in the right direction.