*Bump* That was the noise of a bandwagon being jumped on. Hot on the heels of Radiohead’s price drop digital download initiative Sir Cliff Richard has announced his own vaguely similar, but much safer, initiative for his forthcoming album. The more people that pre-order the album the cheaper it will become, which in all honesty has more in common with Aime Street than it does Radiohead.
If for some bizarre reason you want to sign up, follow this link: www.lovecliffrichard.com
I can’t believe I just typed a sentence with all the words ‘love’, ‘Cliff’ and ‘Richard’, let alone in sequence….