Just as Vodafone’s MusicStation subscription service launches in the UK, HMV today closed the doors on their own PC music subscription service, following the similarly ill fated Virgin service. I doubt that the closure was intended to coincide with Vodafone’s launch and you’ll not hear any fanfare to announce it: in fact I only found out because I called up the customer service posing as a punter to get some info whilst writing my blog on the MusicStation launch.
So is it a case of out with the old and in with the new, or are Vodafone about to repeat others’ mistakes?
Probably a bit of both, but there is a big potential future for subscriptions, the only thing is that future probably involves making subscribers think they’re either getting the music for free or for close to free.
EDIT: HMV inform me that there will be a relaunch of a subscription service of ‘some kind’ next year.