DRM is So 2007

Having just attended a certain music awards show I had the refreshingly high tech experience of a using a sponsorís pre-stored value swipe card to redeem a USB format album of music for the show. Though I intially had a few odd experiences when trying to open it (including being sent to a US Yahoo Music app) the music was actually pretty easy to get to. But most interestingly it was all in MP3 format. A welcome breath of fresh air.