Nokia Launches German Download Store

Nokia have launched their second European digital music store, this time in Germany, following the UK launch in November. The store itself is not about to change the digital music landscape, but it will be basic element of Nokia’s broader ambitious content and music strategies. Whether Nokia actually need to have the download stores is another question. Their thinking is that a download store is a basic hygiene factor in any digital music strategy, but it is clear now that DRM wrapped 99 cent downloads have limited appeal. It is to be hoped that Nokia deploy some smart integration and positioning of the download store with their forthcoming subsidized subscription offering Comes With Music. (Simply directing subscribers to the store for CD burns and purchases after subscription period expiration just won’t cut the mustard).