Comes With EMI

Nokia’s Comes With Music looks to be gaining some much needed momentum, with EMI announcing they are in negotiations to license to the offering. With Omnifone’s MusicStation Max and rumours of Apple deploying a similar approach for iPods Nokia are at risk of being beaten to the punch in their own game. They need at least two of the majors on board before launching CWM, and of course really they need them all. If EMI do sign up it should be a matter of time for the others to follow. The longer term issue is whether the terms Nokia are agreeing create a sustainable market framework for subsidized subscription offerings.