(The first in a semi-regular series of digital music marketing case studies)
Interesting marketing by Warnerís Infectious Records; the Subways are giving away their (rocking) new single as an MP3 download via their site. The video is also heavily featured on MySpace music (and has been for quite a while now). However you canít buy the download on most download stores yet and even on iTunes you can, currently, only buy the video. So if you want it on CD, the free download is your option, for a little while at least.
Great way to reward the fans anticipating the album release and also to reach a wider audience through the video promotion.