Buy Beans Get Music

Is this for real? Nectar (the shopping rewards card) has launched a DRM free music store that allows customers to redeem points from their weekly Sainsbury shop for MP3 downloads. I feel like I should be saying what an innovative approach this is, but I can’t bring myself to do so. This is up there with the Evening Standard and Oxfam having download stores. One more download store to add to Europe’s 300+ list….check…..