In anticipation of the launches of Nokia’s Comes With Music and Sony Ericsson’s Play Now plus services, Jupiter has just published a report that assesses the likely impact that such Subsidized Mobile Music Services will have on the broader digital music market.
To assess the impact Jupiter fielded a consumer survey, but more importantly built a sophisticated adoption scenario forecast…in fact it is probably too sophisticated for its own good….
Some of the key findings of the report are:
• Subsidized services have strong potential but consumer appetite for paying anything at all is limited: just 5 percent of Europeans said they would pay more for a mobile phone or contract to get unlimited music downloads for one year. Thus 100% subsidizes are the best route to mass market adoption
• Mid term growth will be tempered by handset replacement cycles and consumer understanding of the value proposition
• The good news for record labels is that over half of interested consumers are file sharers
• Subsidized services will likely only grow European digital music revenues by 15 percent by year five, with licensing accounting for the lion’s share
If you are a Jupiter client you can read the report here, you can also schedule an inquiry call with your client services manager should you wish to discuss it further.
If you are press and would like more information you can email PRESSEUROPE AT JUPITERRESEARCH DOT COM
If you are neither a client nor press but would like more information on the report then please email Kevin Savage: KSAVAGE AT JUPITERRESEARCH DOT COM