Reuters report that Facebook are keen to follow MySpace’s lead and get in the digital music business. Why the ‘me too’ strategy? I wouldn’t underestimate the effect of MySpace’s phenomenal streaming stats for the first week of launch (see my Popkomm round up post for details). But companies don’t just make strategic decisions on the spur of the moment right? Right, but this doesn’t feel like a big strategic centre piece, rather a way of getting some of the action without pursuing an expensive record label licensed strategy (the reports suggest partnerships with existing social music services rather than a proprietary service). And that isn’t necessarily a bad thing. Music is not as central a part to Facebook as MySpace nor will it ever be. So it doesn’t make sense for Facebook to launch copycat MySpace offering.
A smart strategy from Facebook will focus on tapping into one of the leading social music services and creating a heavily tailored Facebook implementation to layer on top of it, so that it provides a relevant solution that’s appropriate to Facebook’s look and feel, and to its users. So don’t hold your breath for a MySpace Music II.