This weekend saw the launch in Singapore of SingTel’s unlimited music download service Amped in partnership with Universal Music. The service is available with a SingTel data plan, so is very much a data revenue driver for the operator.
Although a relatively small market, Singapore is fast becoming the global capital of unlimited mobile music subscription services. Nokia’s Comes With Music and Sony Ericsson’s Play Now plus are both already live in the market and enjoying some success: Nokia reported more than three million CWM track downloads in less than two months, making it the best performing global CWM music. The early momentum in Singapore illustrates that each market has its own digital sweet spot, its own unique digital music consumer footprint. In the case of Singapore, unlimited mobile music downloads looks like it is the slipper that fits.