The 360 Degree Music Service Assessment

Launching a digital music service is no easy task.  Too often one key element of strategy will get neglected because their simply aren’t enough resources to apply equal focus to everything simultaneously.  Also it is often difficult to see the wood for the trees and to be objective when you have been head-down developing a service for months.  It is all too easy to end up going to market without being fully prepared, and to have all of those months of careful work undone by a small oversight.

This is why I’ve put together a new unique methodology called the 360 Degree Music Service Assessment. The 360 Music Service Assessment is a holistic expert review tool that assesses all of the key elements of a music service, deploying a user needs based approach to address:

  • Usability and user experience
  • Ability to support multiple use cases
  • Feature sets and functionality
  • Market positioning
  • Competitive strengths
  • Branding
  • Go-to-market and partner strategy
  • Pricing
  • Business model validity

Working with key stakeholders across different parts of your organization the 360 Degree Music Service Assessment assesses your music services strategy from consumer value proposition through to competitive integrity.  Using a structured methodology and process (see figure) it identifies strengths and weaknesses, competitive opportunity gaps and helps you prioritize next steps.

The 360 Degree Music Service Assessment  has been developed leveraging my decade+ of digital music expertise and has already been used successfully with a number of digital music services. The 360 Degree Music Service Assessment  can be employed either pre or post launch.

If you are interested in finding out more about the 360 Degree Music Service Assessment and how it could be used for your music service.  Whether you are operating a download store, subscription service, mobile app or social tool, or something else, find out how the 360 Degree Music Service Assessment  can work for you!

Take a look at this powerpoint presentation below for an overview and if you want to learn more, email me at musicindustryblog AT gmail DOT COM

360 Degree Service Assessment Powerpoint Overview

4 thoughts on “The 360 Degree Music Service Assessment

  1. Great article! Cheryl B. Engelhardt has just published a fantastic resource for musicians who are struggling to get their careers off the ground. I highly recommend “In the Key of Success: The Five Week Jump-Start Strategy”. This E-course is written by an actual musician who has built a successful career in the music business as a singer/songwriter and composer for film and TV. You can get a copy from her website:

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