Google Consumer Surveys: A Third Way for Content Strategy

I’ve just published a new post over on Media Industry Blog

Google Consumer Surveys: A Third Way for Content Strategy

Google’s new Consumer Surveys product is a typically disruptive innovation from the search giant.  Leaving aside the massive disruptive threat to survey vendors, Google Consumer Surveys gives publishers a new consumer monetization tactic that will help reduce the recurring conflict between paid content and ad strategy.  A struggle which often begets strategic paralysis.  Freemium just doesn’t translate the same way for news as it does for music.

Read the full post here.

2 thoughts on “Google Consumer Surveys: A Third Way for Content Strategy

  1. Pingback: Google Consumer Surveys | Virante Orange Juice

  2. Pingback: Google Consumer Surveys: Cost Per Response Marketing Data - Hive Digital Marketing

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