I’ve just published a new post over on Media Industry Blog
Google Consumer Surveys: A Third Way for Content Strategy
Google’s new Consumer Surveys product is a typically disruptive innovation from the search giant. Leaving aside the massive disruptive threat to survey vendors, Google Consumer Surveys gives publishers a new consumer monetization tactic that will help reduce the recurring conflict between paid content and ad strategy. A struggle which often begets strategic paralysis. Freemium just doesn’t translate the same way for news as it does for music.
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