This is the blog of Mark Mulligan a media and technology analyst of more than 15 years’ standing and one of the leading voices in music industry analysis. Mark’s been analyzing the digital music market for over a decade, right from the days when there wasn’t much of one to talk of. On this blog you will find opinion and insight on the music industry’s often painful journey towards creating a new business around music.
Mark endeavours to strike a balanced approach that is sensitive to the needs and concerns of the music labels but equally understands the realities of consumer behaviour and the business needs of technology companies and telcos. But this blog is a conversation, not a soap box (well ok it’s a bit of one) but nonetheless your feedback is not just welcome, it’s essential. So please leave comments.
For 11 years Mark was a Vice President and Research Director at Jupiter Research (later acquired by Forrester Research). He is now the founder of MIDiA Research, a research, data and analysis service focused on the intersection of media and technology. Mark works with all of the big companies across the music industry’s various value chains such as record labels, streaming services and telcos, as well as many small companies and start ups. Mark is also the author of the book ‘Awakening: The Music Industry In the Digital Age’.
In addition to following the music industry professionally, Mark lives and breathes music. He is a classically trained musician and is in the third generation of guitar players in his family (currently working on gently prodding his children to becoming the fourth) and his grandparents and father have all been music teachers and have all played in bands. Mark also has a small, fully digital, recording studio which he uses to make lots of not so subtle bleeps, beats and squeeks. ‘Back in the day’ he had a three single record deal and had his music played on BBC Radio 1.
To contact me please email mark AT midiaresearch DOT COM
Here are some of my recent press quotes (for more click here)
- LA Times: Top Musicians Team With Jay-Z
- The Guardian: Ten Things We Learned About Indies
- Financial Times: Jay-Z Sees Tidal Leading Artists’ Fight
- SPIN: Will TIDAL Be A Success
- New York Times: How 1989 Edged Out Frozen
- Billboard: How Apple Shook Up The Music Industry
- Guardian: Music Streams Are Up, Downloads Are Down
- BBC: Pirate Bay Vows to Go Underground
- MusicAlly: Mark Mulligan Moots Hybrid Album
- Financial Times: Music Industry Warms to Streaming
- Fast Company: Rhapsody, Spotify, Netflix and the 28 Day Waiting Game
- New York Times: Music Industry Braces for the Unthinkable
- Digital Music Insider: Is Mark Mulligan Dr. House?
These are videos of some of my conference keynotes and interviews: