Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

We just published a new report over at MIDiA Research making the case for how music consumer segmentation needs a reset for the streaming era.

View the full blog post here.

3 thoughts on “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

  1. I guess I never thought of myself as an aficionado but I easily surpass that very conservative budget for purchasing music. And any person who travels on a regular basis and/or works out listens to more music that that…

  2. Mistress Cinder – the simple fact is that most people do not listen much and even fewer spend much at all. For anyone in the music industry it is tempting to think the rest of the world value music as much as most of us do. But the harsh reality is that the majority of people do not have a passionate engagement with music. And most simply do not engage with it much at all.

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