Music subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017. Year-on-year the global subscriber base increased by 38%, adding 62.8 million subscribers. This represents strong but sustained, rather than strongly accelerating, growth: 60.8 million net new subscribers were added between H1 2016 and H1 2017. This indicates that subscriber growth remains on the faster-growth midpoint of the S-curve. MIDiA maintains its viewpoint that this growth phase will last through the remainder of 2018 and likely until mid-2019.
This will be the stage at which the early-follower segments will be tapped out in developed markets. Thereafter, growth will be driven by mid-tier streaming markets such as Japan, Germany, Brazil, Mexico, and Russia. These markets have the potential to drive strong subscriber growth, but, in the case of the latter three, will require aggressive pursuit of mid- tier products – including cut-price prepay telco bundles, as seen in Brazil. Without this approach, the opportunity will be constrained to the affluent, urban elites that have post-pay data plans and credit cards. These sorts of products though, will of course deliver lower ARPU in already lower ARPU markets. All of this means: expect revenue to grow more slowly than subscribers from mid 2019.
The key service-level trends were:
- Spotify:Spotify once again maintained global market share of 36%, the same as in Q4 2017, with 83 million subscribers. Spotify has either gained or maintained market share every six months since Q4 2016. Spotify added more subscribers than any other service in H1 2018 – 11.9, which was 39% of all net new subscribers across the globe in the period.
- Apple Music:Apple added two points of market share, up to 19%, and up three points year-on-year, with 43.5 million subscribers. Apple Music added the second highest number of subscribers – 9.2 million, with the US being the key growth market.
- Amazon:Across Prime Music and Music Unlimited Amazon added just under half a point of market share, stable at 12%. Amazon experienced the most growth within its Unlimited tier, adding 3.3 million to reach 9.5 million in H2 2018. In total Amazon had 27.9 million subscribers at the end of the period.
- Others:There were mixed fortunes among the rest of the pack. In Japan, Line Music experienced solid quarterly growth to reach one million subscribers, while in South Korea MelOn had a dip in Q1 but recovered in Q2 to finish slightly above its Q4 2017 figure. Elsewhere, Pandora had a solid six months, adding 0.5 million subscribers, while Google performed strongly on a global basis
The mid-term report card for the music subscriptions market in 2018 is strong, sustained growth with a similar second half of the year to come.
Pingback: JOHANSSON om ALOADED, Apple Music, nya streamingsiffror mm - Musikindustrin
Pingback: Mid-Year 2018 Streaming Market Shares – printzblog
Pingback: Music Streaming Market Stares Mid-Year 2018 [MIDiA] – RENEGADE PROMOTIONS
Pingback: 世界の音楽ストリーミング配信サービス有料会員数は2億2950万人に:2018年上期 | 東京indie | インディーズバンドや音楽のメディア
Pingback: Streaming ▷ Cuotas de Mercado 1er Semestre 2018 | Promoción Musical ®
Pingback: Apple Music Gains Global Market Share, but Spotify Is Still Far Ahead – Variety
Pingback: Apple Music Gains Global Market Share, but Spotify Is Still Far Ahead | FameSYN
Pingback: Apple Music Gains Global Market Share, but Spotify Is Still Far Ahead – Variety | One World Media News
Pingback: Global music subscriber base continues to grow, led by Spotify – RAIN News
Pingback: This is how we should be measuring global streaming subscribers – Journey Music Global
Pingback: This is how we ought to be measuring world streaming subscribers - Global Service Tech
Pingback: This is how we should be measuring global streaming subscribers » Hynana
Pingback: September Industry Wrap-Up - TuneCore
Pingback: Spotify Sees 40% Surge in Paid Subscriptions | Fortune
Pingback: Spotify officially debuts Apple Watch app - ForNews
Pingback: Spotify officially launches its Apple Watch app – Mark Swarrts
Pingback: Spotify officially debuts Apple Watch app - Wiredfocus
Pingback: Apple Watch users can now enjoy Spotify from their wrist, with the best features to come – Mark Swarrts
Pingback: Apple Watch users can now enjoy Spotify from their wrist, with the best features to come – Heat
Pingback: Spotify Officially Debuts Apple Watch App, Rolling Out to Everyone Over Coming Week – Mark Swarrts
Pingback: Spotify: Transforming the Music Industry | Kazia's Thoughts
Pingback: Spotify just painted a big target on Apple’s back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT) – readly.info
Pingback: Spotify just painted a big target on Apple’s back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT) – CapitolZero
Pingback: Spotify just painted a big target on Apple's back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT) – Praise365 Network
Pingback: Spotify just painted a big target on Apple's back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT) – Andre Eger – Consulting und Business Development
Pingback: Spotify just painted a big target on Apple’s back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT)
Pingback: Spotify just painted a big target on Apple’s back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT) | Jack McCoy's Blog
Pingback: Spotify just painted a big target on Apple's back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT) – MasMaz
Pingback: Spotify's complaint against Apple is a big danger for the iPhone maker - Blogzilla
Pingback: Spotify just painted a big target on Apple’s back, and the iPhone maker should worry if antitrust regulators start aiming at it (AAPL, SPOT) – STRIVON
Pingback: Spotify simply painted a huge target on Apple's back, and the iPhone maker ought to stress if antitrust regulators begin targeting at it (AAPL, AREA) - Science and Tech News
Pingback: Spotify just painted a big target on Apple's back, and the iPhone maker should worry if antitrust regulators start aiming at it | Byte Tech News
Pingback: Spotify just painted a big target on Apple's back, and the iPhone maker should worry if antitrust regulators start aiming at it – Business Insider | DRUVAAN Softech
Pingback: Spotify just painted a big target on Apple's back, and the iPhone maker should worry if antitrust regulators start aiming at it – Business Insider | eastofthesun-asia – East of the Sun's insider knowledge
Pingback: Spotify just painted a big target on Apple’s back, and the iPhone maker should worry if antitrust regulators start aiming at it – Business Insider | Bharat One
Pingback: Spotify just painted a big target on Apple’s back, and the iPhone maker should worry if antitrust regulators start aiming at it – My WordPress Website
Pingback: Spotify just painted a big target on Apple's back, and the iPhone maker should worry if antitrust regulators start aiming at it, Business Insider - Osmorsa
Pingback: How To Best Reach and Sell to Millennials in 2019
Pingback: Daniel Ek: Spotify key to identifying “real fans” – Cruise travel world
Pingback: Daniel Ek: Spotify key to identifying “real fans” – World travel info
Pingback: Daniel Ek: Spotify key to identifying “real fans” – Trip global
Pingback: Daniel Ek: Spotify key to identifying “real fans” – Commute Planet
Pingback: Daniel Ek: Spotify key to identifying “real fans” – Trip travel world
Pingback: Daniel Ek: Spotify key to identifying “real fans” – Travel for world
Pingback: Daniel Ek: Spotify key to identifying “real fans” – personal finance online
Pingback: Daniel Ek: Spotify key to identifying “real fans” – personal lenders society
Pingback: Daniel Ek: Spotify key to identifying “real fans” – finance society
Pingback: Daniel Ek: Spotify key to identifying “real fans” – personal loans society
Pingback: 5G IS HERE - HOW CAN WE CAPITALISE ON THAT? - globalsocialmediacoaching.com
Pingback: Daniel Ek: Spotify key to identifying “real fans” – Personal Finances Society
Pingback: Amazon Music tackles the high resolution market - Newsy List
Pingback: Feature: 2018: Who Controls Music? - Music News | Best Music Festival Blog By Festival Gear
Happy holidays to all, It’s a embarrassment oneself don’t consist of a donate button! I’d undoubtedly donate in the direction of this excellent blog site! I presume for previously I’ll settle for e-book-marking and incorporating your RSS feed in direction of my Google account. I appear ahead in direction of fresh new upgrades and will discuss relating to this website with my Fb local community. Speak quickly!
interesting details; however, pie chart does not work here