[Please note that this post first appeared on the Forrester Consumer Product Strategy blog. Over the coming month or so I will be migrating all of my activity there. I will soon be posting new information here for you to amend your feeds and subscriptions. Thanks]
[Posted by Mark Mulligan]
Yesterday fan funded band site Sellaband was declared bankrupt by a Dutch court. This may be ‘just another digital music start up that burnt through its investment money with no proven business model’ but its demise is disappointing.
Semi-pro sites and services are a crucial part of the digital music ecosystem and despite this setback they will grow in importance. Services like Sellaband, MyMajorCompany, TuneCore, Sound Cloud and MySpace, each in their own way, lower the barriers in the artist-fan relationship. They enable artists to reach out directly to their audiences and develop engaged relationships that make the fans feel a part of things. The shift from photocopied fanclub newsletters mailed in the post, to active online fan communities is little short of a quantum leap. The advent of social music tools are the music business equivalent of the transition from the stone age to the bronze age.
Of course if you follow my analogy on, there’s still a lot of distance to go before we reach the iron age and beyond. SellaBand wasn’t the first high profile victim (anyone remember Snocap?) and it won’t be the last.
Back in December I predicted strong progress for semi-pro sites and services. And though I qualified my prediction with stating 2010 wouldn’t
“be their year” I didn’t expect SellaBand’s demise either. I remain convinced of the potential of thesesorts of services and it is crucial for artists and the music industry more broadly that these social music tools prosper. If they don’t then so much of the Internet’s potential remains untapped.